Struggling to grow your website traffic or make sense of SEO?
At Next Step SEO, we specialize in helping small businesses, solopreneurs, and lean marketing teams take the guesswork out of search engine optimization. Our streamlined SEO core package includes a personalized website audit, actionable insights, and a step-by-step roadmap—so you can boost your rankings, attract more customers, and finally understand what’s working. No fluff. Just practical SEO guidance tailored to your goals.
Whether you’re just getting started or looking to refine your existing strategy, our education-first approach gives you the tools to manage SEO with confidence.
The SEO Core Package
Comprehensive SEO Audit
We dig deep into your site’s technical health and content to uncover exactly what’s working—and what’s not.
Clear, Actionable Presentation
In a collaborative call, we break down your audit results and walk you through SEO best practices tailored to your business and goals.
Step-by-Step Roadmap
You’ll get a custom, prioritized plan you can confidently implement with your team—organized by impact, urgency, and effort.
The Core Package includes technical and content recommendations in a tabulated spreadsheet. We will identify duplicated content, missing/poorly optimized H1s, broken links, noindex pages, and much more. View our services page for a full list of tasks that will be included in your package.
Core Package Example: Overview Tab
The “Steps” In Next Step – Our Process
We know SEO can feel overwhelming—but it doesn’t have to be. Our proven process breaks everything down into four clear steps, so you always know what’s happening and why. Whether you’re a small business owner or part of a lean marketing team, our approach is built to empower you, not upsell you.
01
INTRO
Intro Call
A quick conversation to align on your goals and see if we’re a good fit.
02
RESEARCH
Research
We will work with you to create a personalized core package to help you achieve your web goals.
03
Plan
Deliverables
We walk you through your package: SEO Audit (Technical & Content), Roadmap, and SEO Essentials Guide.
04
Customize
Follow-Up
Amend or revise your plan based on feedback. Discuss potential add-ons or retainer work.
By the end of our process, you won’t just have a list of recommendations—you’ll have a custom SEO roadmap your team can confidently follow. Ready to take the next step? Let’s get your audit started.
The Three Pillars Of SEO
SEO works best when all three pillars support each other.
Our process identifies gaps across each area and turns them into a clear, prioritized roadmap your team can actually follow. We can personalize your package based
Technical
Technical SEO ensures your website can be properly accessed, understood, and indexed by search engines.
- Site crawlability and indexation
- Page speed and Core Web Vitals
- Mobile usability
- URL structure and redirects
- Broken links and error pages
- XML sitemaps and robots.txt
- Duplicate content issues
Why it matters:
Even great content won’t rank if search engines struggle to read your site. Technical SEO removes hidden blockers so everything else can work.
Content
On-page SEO focuses on how your pages communicate relevance and value to search engines and users.
- Page titles and meta descriptions
- Heading structure (H1–H3)
- Keyword usage and intent alignment
- Content depth and clarity
- Internal linking
- Image optimization and accessibility
Why it matters:
This is where rankings are earned. Clear, helpful, well-structured content tells Google exactly who you help and what you should rank for.
Authority
Authority signals help search engines decide which site deserves to rank above others.
- Internal link hierarchy
- External backlinks and referring domains
- Brand signals and citations
- Content overlap and cannibalization
- Opportunities to strengthen topical authority
Why it matters:
Search engines prioritize trusted sources. Building authority isn’t about shortcuts—it’s about structure, consistency, and credibility over time.
