Our SEO audit services are built off of a core package which can be customized based on your needs:
- The Core SEO Audit & Roadmap is designed to establish your technical foundation and give you a clear plan forward.
- When your foundation has been established, we can build a Custom SEO Package that expands upon the audit with optional execution, reporting, and strategy support based on your needs.
Both options are grounded in education, transparency, and measurable progress and are based off of the Next Step SEO process and philosophy.
Ready for more advanced tools?
Upgrade your SEO reporting with a custom Looker Studio dashboard connected to Google Search Console. This interactive report goes beyond basic metrics, giving you clear visibility into clicks, impressions, search queries, and landing page performance—updated automatically and built for deeper analysis, not guesswork.
Core Package: SEO Audit & Roadmap
Our recommended starting point for every client
The Core Package is designed to give you clarity before committing time or budget to ongoing SEO work. We focus on Technical SEO — the foundation every website needs in place before content or backlinks can perform effectively.
This is a one-time engagement with a fixed scope and clearly defined deliverables. No retainers. No open-ended commitments.
What’s Included
- Full technical site audit
A comprehensive review of how search engines crawl, index, and interpret your website. - Page-level issue identification
Issues are mapped directly to specific URLs so your team knows exactly where problems exist. - High / Medium / Low priority framework
Every issue is ranked by impact and urgency to eliminate guesswork. - Actionable roadmap presentation
A concise, step-by-step plan outlining what to fix first, what can wait, and why. - SEO Guide 2026 reference
A practical reference to help you understand SEO concepts and confidently manage future work.
Custom Package: Tailored SEO Support
Built on top of the Core Package
Once your audit is complete, you can choose to extend the work based on your goals, internal resources, and appetite for execution. Custom Packages are created by layering additional services onto the Core Package — nothing is bundled by default.
This approach ensures you’re only investing in work that makes sense for your business, at the right time.
Build Your Custom Package
Choose from focused add-on modules depending on what you need next:
Technical Implementation
Support with executing technical fixes identified in your audit.
Reporting & Analytics
Search Console and Analytics reviews, plus optional Looker Studio dashboards to track performance over time.
Content Strategy & Creation
Keyword research, content planning, and writing to support sustainable organic growth.
Authority & Advanced SEO
Backlink analysis, link strategy planning, and advanced research for competitive markets.
You only pay for what you actually need. No retainers. No forced bundles.
How Customization Works
We keep customization simple and intentional:
- Start with the Core SEO Audit
Establish a clear technical foundation and identify priorities. - Review findings and recommendations
Understand what’s limiting performance and where opportunities exist. - Add services where they make sense
Execution, reporting, or strategy support based on your goals. - Build a package that fits your team
Flexible scope aligned to your capacity and budget.
This ensures every engagement stays focused, efficient, and outcome-driven.
| Category | Task | Description |
|---|---|---|
| Site Crawling & Data Collection | Full site crawl | Crawl all indexable URLs, status codes, redirects, canonicals |
| Indexability checks | noindex, blocked URLs, sitemap & robots review | |
| On-Page Technical Audit | H1 analysis | Missing, duplicate, or malformed H1s |
| Title tag analysis | Missing, too short, too long, or duplicate titles | |
| Meta description analysis | Missing, length issues, duplication | |
| Content duplication | Exact and near-duplicate content identification | |
| Low-content pages | Thin pages flagged for improvement | |
| Link Health | Broken internal links | 404s and redirect chains |
| Broken external links | Outbound link issues | |
| Technical Hygiene | Canonical review | Incorrect or missing canonicals |
| XML sitemap review | Presence, validity, and coverage | |
| Robots.txt review | Crawl restrictions and errors | |
| Image alt coverage | Missing alt attributes | |
| Audit Output | Audit spreadsheet | All issues mapped by URL and priority |
| Prioritization & Roadmap | Issue prioritization | High / Medium / Low severity |
| Fix sequencing | What to do first, second, and later | |
| Client Presentation | Concise PPT roadmap | Findings and action items (minimal examples) |
| Education Bonus | SEO Guide 2026 | General SEO reference guide |
Optional Add-Ons (Custom Package Components)
These services are not included by default and can be added to build a Custom SEO Package.
Technical Execution
- Title tag writing
- Meta description writing
- H1 writing
- Sitemap or robots.txt creation
- Redirect mapping plans
Reporting & Analytics
- Search Console audit
- Google Analytics audit
- Custom Looker Studio SEO dashboard
Content & Strategy
- Keyword research & mapping
- Content roadmap
- Blog or service page writing
Authority & Advanced
- Toxic backlink audits
- Link strategy planning
- AI / LLM visibility research
Add-ons are scoped and priced based on site size and complexity.
